A quiet groan spread through my private family van last week. It turned out that the transmission of our 90 hp racing machine – “Hannelore” – had probably reached the end of its life. Well – that’s too bad.
And so, after a brief inventory in the authorized workshop, a friendly salesman approached me quite quickly. “You’re lucky in your misfortune! We’ve had a very suitable offer for you on the lot since yesterday! I could show you the whole thing over coffee and cookies, if you like.” Attentive readers of our blog know that my penchant for cookies and other sweet mischief is rather semi-optimally under control. And besides, did I have a choice? After several hundred thousand kilometers, “Hannelore” would probably no longer reliably take us to the supermarket or kindergarten. And so I took advantage of the coffee and cookie sales talk, albeit with a feeling of “this is going to be expensive.”
FEEL FREE TO LOOK WITH TOUCHING
Klaus did his job really well and was far from the image of a sleazy salesman who tells prospects everything they want to hear. A very pleasant contemporary. He tried with dedication and commitment to find a passable solution for me without blindly talking me into some expensive car. He listened to why I was looking for exactly what I was looking for and showed me in detail the advantages and amenities of a three-year-old family van in a cheerful burgundy-red metallic. Of course, he could have shown me more expensive models of more recent vintage. These would have ultimately brought him more money, but would certainly not have been the best solution for my problem. As a customer, I might have ended up somewhere else in the long run.
And so, a little later, I did what a responsible family man does in such a case: I opened the squeaky trunk lid of “Hannelore” and loaded the stroller into the trunk of “Burgundy-Red-Metallic”. Fit perfectly! I took an extensive test drive and tested everything I could get my hands on: adaptive cruise control, seat heaters, air conditioning, sunroof – just everything that could be operated by pressing a button or a touchscreen. Then it quickly became clear: This vehicle was exactly the right one for us. I christened our new diaper bomber “Uschi”, drove back and made the rest clear. “A financially quite intense experience!”, I thought to myself with a tearful and laughing eye. But there was simply no alternative.
HOW a USED CAR AND SWISSTEACH ARE RELATED
But what does all this have to do with Swissteach and E-LEARNING? Quite a bit – if not everything! If I take a closer look at my situation on this sunny Tuesday, there were some parallels between me and a potential new Swissteach customer. There was a problem where a initially clueless customer stood there and was dependent on the advice and objective opinion of his counterpart. Furthermore, out of necessity, I wanted to make the right decision for the people in whose name I had to find a solution. The whole thing should not take long and should also provide relief in the short term.
Klaus also had surprisingly much in common with Swissteach. He had to have a feel for my situation. He listened carefully to my expectations, noticed my penchant for coffee and cookies, and was ultimately able to deliver the 100% suitable solution to my challenge. Only Klaus had a decisive advantage over Swissteach: His product was literally “within reach”. It stood freshly washed in the sun, you could sit in it, take a test drive and test the power windows. What a pleasant starting point for someone who wants to explain and convey a problem solution to prospects and customers!
AN LMS IS NOT a USED CAR
Let’s be honest: Sometimes we as customers have a hard time with a product that we cannot touch and physically experience. If it is then also a complex service that offers users many functions, the feeling of being overwhelmed quickly arises. “Please make it concrete!”, “Can I look at it somewhere?” or “How exactly am I supposed to imagine it now?”. The market for Learning & Development and Learning Management Systems (LMS) is very extensive for both customers and LMS providers. But this makes it all the more exciting. Because ultimately it is not about selling an LMS. It is much more about solving problems. And these must first be understood!
EVERYTHING STARTS WITH AN OPEN EAR
…and we know that exactly. Account managers at Swissteach have some exciting conversations with customers and prospects over the course of their careers. In addition to specialist knowledge and experience, it takes one thing above all: genuine listening and the ability to put oneself in different perspectives.
Only when we have 100% understood the question, challenges and individual requirements of our customers, does the exact solution finding begin. The fact that we may have already successfully mastered similar challenges elsewhere is initially secondary – the context is decisive.
And that is exactly why Swissteach has the right people in the right position. Once they have holistically outlined the individual customer situation, all doors are open to an individual solution – no matter how extensive or high the requirements may be.
TRUST THAT ARISES EVEN WITHOUT a TEST DRIVE
We not only understand the challenge of not having to deal with a tangible product: We know exactly what it takes to guide our customers through the Learning & Development jungle at eye level. Swissteach does not think about functions or equipment, but about how problems and challenges can be solved sustainably. Our customers appreciate this just as much as the consistency of our approach – even after the successful initial implementation.
I would have liked to continue to bring my little ailments to Klaus at “Uschi” and have a suitable solution promised for them. In the same way, our customers expect long-term, solution-oriented thinking and tailor-made services from Swissteach. That is what Swissteach stands for – with the whole TEAM and full commitment.
Do your individual requirements also need a partner who will work with you to develop the right solution? Then you have come to the right place! Please feel free to CONTACT our experts – we look forward to hearing from you!