Creating webinars is an effective way to share information and knowledge online in real time. They allow businesses and individuals to expand their reach and connect with a wide audience.
When you create webinars, it gives your company the opportunity to demonstrate its expertise, attract new customers and deepen existing customer relationships. For your employees, meanwhile, webinars are a valuable learning resource to expand their knowledge and develop professionally. The flexibility component of doing a webinar is particularly noteworthy. Your employees and customers can use different devices to participate and attend the seminar flexibly from any location.
If you want to create a webinar, you should consider various aspects to increase the individual learning success. Therefore, we at SWISSTEACH have summarised everything worth noting for you in 5 steps in our new article.
STEP 1: HOW DO I CREATE A WEBINAR? FIRST TIPS BEFOREHAND
Before you create a webinar, you should set a specific objective. For example, do you want to present your product, impart knowledge or generate leads? A clearly defined objective will help you to plan and conduct the webinar in a targeted manner. When you create web seminars, the topic should also be relevant and interesting for your target group. Consider current trends and needs of your potential participants to ensure that your webinar attracts interest. In the context of DIGITAL EMPLOYEE TRAINING, the content of the webinar should be based on the demands of everyday work as well as practical requirements.
In order to market your webinar effectively and offer content to employees in a targeted and highly relevant way, you should clearly define your target group before creating a webinar. Consider who would benefit most from your webinar and what information and solutions you can provide for them.
STEP 2: CREATE WEBINAR CONTENT IN A STRUCTURED WAY
A well-thought-out content plan will help you establish the common thread of your webinar. When creating a webinar, define the individual sections you want to cover and prepare a clear outline for this. Focus on the most important information and topics you want to cover in your webinar. Avoid content overload and make sure that your participants get clear added value from your webinar. A clear and logical presentation structure makes it easier for participants to follow what you are saying.
When you create a webinar, make sure that the visuals are appealing, so that the participants can follow your presentation. Make sure your presentation has a flowing and well-structured flow.
STEP 3: LIVE WEBINAR WITH SUITABLE PLATFORM
Choose a reliable webinar platform that suits your needs. Look for features such as live streaming, chat capabilities and the ability to record the webinar. Make sure you have a stable internet connection, a working microphone and camera. Test all the necessary technical components before the webinar to identify and fix any potential problems in advance. Take enough time to set up and test your technology. Make sure your presentation is clearly visible, your audio quality is clear and interactive elements work smoothly.
Our LMS GLOBAL TEACH® is ideally suited for creating a webinar. The LMS can be used for the whole range of training, from e-learning to face-to-face training. GLOBAL TEACH® offers the right solution for every size of company. In addition to the BASIC module, you can also book the extensions PRO and ENTERPRISE, which means that our LMS is flexibly oriented to your personal needs.
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STEP 4: WEBINAR - CREATE AN ENGAGING PRESENTATION
Choose a suitable presentation tool to present your content in a visually appealing way. Use features such as animations to make your presentation more lively when creating a webinar. Make your presentation professional and appealing. Use clear and legible fonts, appropriate colour schemes and appealing graphics to get your message across. Also include interactive elements such as polls or a chat function to actively involve participants. This will create an interactive and dynamic atmosphere during the webinar.
STEP 5: CONDUCTING AND FOLLOWING UP THE WEBINAR
When creating a webinar, it is also important to consider the external framework factors. Set a suitable date and duration for your webinar. Consider the availability of your target audience and ensure that sufficient time is allocated for questions and discussion. If you are creating a web seminar, you should conduct a rehearsal before the actual webinar to ensure that everything runs smoothly. Test your presentation, the technology and your delivery style to identify and improve any weaknesses. An optional option when you create a webinar is to record the webinar. This allows you to reuse the webinar later or give people who could not attend live access to the recording.
After the webinar, it is important to conduct an evaluation and analysis. Collect feedback from participants to optimise the creation of your future webinars and analyse performance using metrics such as attendance and engagement. Prepare a follow-up by providing recordings, resources or summaries of the webinar. This allows participants to reinforce what they have learned and you strengthen your relationship with the audience.
With the right steps, preparations and proper ADVICE, you can create a successful and engaging webinar that appeals to your audience and conveys valuable information. Let our LMS GLOBAL TEACH® convince you now if you want to create a webinar yourself.
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