WE DON'T SELL - WE SOLVE PROBLEMS

Last week, my family van began to make a quiet groaning noise. It turned out that the gearbox of our 90 hp racing machine – ‘Hannelore’ – had probably reached the end of its service life. Well - hard luck, I guess.

And so, I found myself in the workshop of a friendly salesman who quickly approached me after a quick look around. ‘You're in luck! Since yesterday, we have a very suitable offer for you in our yard! I could show you everything over a coffee and biscuit, if you like.’ Attentive readers of our blog will know that my control over my sweet tooth is semi-optimal at best. Besides, did I really have a choice? After several hundred thousand kilometres, ‘Hannelore’ would probably no longer be able to reliably take us to the supermarket or kindergarten. And thus, I took up the offer of the coffee and biscuit sales pitch, albeit with a feeling of ‘this is going to be expensive’.

TO SEE AND TOUCH

Klaus did his job really well and was a far cry from the sleazy salesman who tells prospective buyers anything they want to hear. A very pleasant fellow.

With dedication and commitment, he tried to find a suitable solution for me without blindly talking me into some expensive car. He listened to why I was looking for what exactly and showed me, in detail, the advantages and amenities of a three-year-old family van in a cheerful metallic burgundy-red. Certainly, he could have shown me more expensive, newer models. These would have ultimately brought him more money but would certainly not have been the best solution to my problem. In the long run, I would have ended up somewhere else as a customer.

Eventually, I did what any responsible family man does in such a situation: I opened the squeaky boot lid of ‘Hannelore’ and loaded the pram into the boot of ‘Metallic-Burgundy-Red. It fit perfectly! I went for an extensive test drive and tried everything I could get my hands on: Adaptive cruise control, seat heating, air conditioning, sunroof - simply everything that could be operated with a button or touchscreen. It quickly became clear that this was exactly the right vehicle for us. I christened our new Pampers bomber ‘Uschi’, drove back and finalised the rest. ‘A pricey experience!’ I thought to myself with a tear in my eye and a smile on my face. But there was simply no alternative.

HOW A SECOND-HAND CAR AND SWISSTEACH ARE CONNECTED

But what does any of this have to do with Swissteach and E-LEARNING? A lot – if not everything! If I take a closer look at my situation on this sunny Tuesday, there were some parallels between me and a potential new Swissteach customer.

For their problem at the time, our customer was initially at a loss and very much dependent on the advice and objective opinion of his counterpart – me. I wanted to make the right decision both for the people on whose behalf I had to find a solution. The whole thing couldn’t take long and was to provide a remedy in the short term, as soon as possible.

Klaus also had a surprising amount in common with Swissteach. He must have had a feel for my situation. He listened carefully to my expectations, recognised my penchant for coffee and biscuits and was ultimately able to provide me with a 100% suitable solution to my challenge. However, Klaus had a decisive advantage over Swissteach: his product was literally ‘within reach’. It was standing freshly washed in the sun, you could sit in it, take a test drive and test the window regulators. What a pleasant starting point for someone who wants to present and communicate a problem solution to interested parties and customers!

AN LMS IS NOT A SECOND-HAND CAR

Let's be honest: as customers, we sometimes find it difficult to deal with a product that we can't touch and experience physically. If, in addition, it’s a complex service that offers users many, many functions, we tend to feel overwhelmed. ‘Please make it concrete!’, ‘Can I have a look at that somewhere?’ or ‘How exactly am I to imagine this?’. The market for Learning & Development and Learning Management Systems (LMS) is very extensive for both customers and LMS providers. But that makes it all the more exciting! Because at the end of the day, it's not about selling an LMS. It's more about solving problems – and those need to be understood first.

EVERYTHING STARTS WITH LENDING AN EAR

...and we know that for a fact. Account Managers at Swissteach have some exciting conversations with customers and interested parties in their time. In addition to expertise and experience, they need one thing above all else: genuine listening abilities and empathy for different perspectives.

Only after we’ve fully understood the issues, challenges and individual requirements of our customers do we begin to find a precise solution. The fact that we may have already successfully mastered similar challenges elsewhere is of secondary importance – context is crucial.

And Swissteach has the right people in the right position to do just that. Once they have fully outlined the individual customer situation, all doors are open to a customised solution – no matter how extensive or demanding the requirements..

TRUST THAT DEVELOPS EVEN WITHOUT A TEST DRIVE

Not only do we understand the challenge of not dealing with a physical product: we know exactly what it takes to guide our customers through the learning & development jungle at eye level. Swissteach does not think about functions or equipment, but how problems and challenges can be solved sustainably. Our customers value this just as much as the consistency of our approach – even after successful initial implementation.

I would have loved to continue bringing my little aches and pains with ‘Uschi’ to Klaus, hoping for a suitable solution. This is exactly what our customers expect from Swissteach: long-term, solution-orientated thinking and tailor-made services. This is what Swissteach stands for – with the whole TEAM and full commitment.

Do your individual requirements also call for a partner willing to work with you on the right solution? Then you've come to the right place! Feel free to CONTACT our experts – we look forward to hearing from you!